The Media Handbook

The Media Handbook

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The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl qThis work is suitable for faculty who teach advertising, as well as students of advertising media planning.q CHOICEA Complete Guide to Advertising Media Selection, Planning, Research, and Buying Helen Katz ... For advertisers, each of those points of contact we make with the medium represents an opportunity to communicate with a potential target for their product or service. So, for example, the local car dealer will place his ad for a GMC Envoy in the daily newspaper in the hope that you will see it in the morninganbsp;...

Title:The Media Handbook
Author: Helen Katz
Publisher:Routledge - 2010-07-29

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