The Fundamentals of Design Management

The Fundamentals of Design Management

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The Fundamentals of Design Management emphasizes the inter-disciplinary nature of design management, and as such is of relevance to those from a number of backgrounds: art and design, business, marketing or media. Design does not operate in isolation from other disciplines and professions. The book explicitly places the principles and processes of design within the context of a business or enterprise, considering the administrative, legal and financial implications of executing a design project.Zipcar is a self-service, on-demand alternative to car ownership; a service that offers urban residents and businesses a solution to the ... Customer benefits: collaborative consumption For people who do not use a car regularly, Zipcar is more cost-effective and ... which rangesfrom gas/electric hybrids (suchasthe Toyota Prius and Honda Hybrid), to high-end vehicles (such as the Mini Cooper and BMW).

Title:The Fundamentals of Design Management
Author: Kathryn Best
Publisher:AVA Publishing - 2010-05-15

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