Pay No Attention to that Man Behind the Curtain

Pay No Attention to that Man Behind the Curtain

4.11 - 1251 ratings - Source

So youa€™ve just come up with a new ad campaign. Love the spots! Too bad no one will ever see thema€”even worsea€”too bad no one cares! Why is it that so much of that stuff we immediately recognize as a€œadvertisinga€ is so bad? Ita€™s not just bada€”wella€”it sucks. The reason: even though ita€™s 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the a€˜60s. The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting a€œad mena€ of the a€˜60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Todaya€™s consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.Comcast buys NBC Universal With a sticker price of $28.2 billion, the countrya#39;s largest cable company, Comcast, has ... The deal, if it is ultimately blessed by regulators, could give NBCU-Comcast a leg up when it comes to providing relevant content on the Internet and on mobile platforms. ... It acknowledged its failures in customer service and launched an easier-to-use mail product with fewer embeddedanbsp;...

Title:Pay No Attention to that Man Behind the Curtain
Author: Patrick Griffin with Kevin Flynn
Publisher:iUniverse - 2010-04-27

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA