Mobilized Marketing

Mobilized Marketing

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Featuring insights from bold industry visionaries and fellow mobile pioneers, as well as examples from more than 130, 000 campaigns developed by mobile marketing leader Hipcricket, this guide reveals how to successfully mobilize marketing programs to reach new heights of success.Comcasta#39;s customer service rep listened to my aska€”to receive the $20 price breaka€”then told me the deal had expired the previous day. ... The rep went off the line for about 10 minutes only to come back to chastise me for calling back when I was told no. ... there are many ways to obtain entertainment service and it is a choice of our customers to choose Comcast for their phone, Internet, and TV service.

Title:Mobilized Marketing
Author: Jeff Hasen
Publisher:John Wiley & Sons - 2012-05-01

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