Journal of Integrated Marketing Communications

Journal of Integrated Marketing Communications

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Users come upon the content and share links to it with their friends and, in some cases, embed the videosa#39; YouTube codes ... IGotShotgun is managed by individuals who identify themselves by name as part of the IGotShntr- IGotShotguna#39;s profile ... Similarly, footage of Patrick Dempsey driving the Chevy Corvette pace car at the 2007 Indy 500 was shared with such ... Chevya#39;s Aveo Livina#39; Large Campus Challenge provided members of the target market with access to the product andanbsp;...

Title:Journal of Integrated Marketing Communications
Publisher: - 2008

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