Encyclopedia of language & linguistics

Encyclopedia of language & linguistics

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visual depiction of the product or service and a second, implied or unstated connotation, i.e., what the product means to the consumer. Tobacco advertising ... By association, using this product would bestow on the user these same qualities . More recently ... Morphology, of the formation of words, is an important part of product designation. ... Car names encode hierarchies that usually correspond to price ranges and status, e.g., ChevroletAr, PontiacAr, BuickAr, and CadillacAr. Within aanbsp;...

Title:Encyclopedia of language & linguistics
Author: E. K. Brown, R. E. Asher, J. M. Y. Simpson
Publisher: - 2006

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