An Empirical Examination of the Intent of Firms to Adopt Mobile Commerce as a Marketing Strategy

An Empirical Examination of the Intent of Firms to Adopt Mobile Commerce as a Marketing Strategy

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The significance of these findings to theory and management implications is discussed. Limitations of this study and a future research agenda are presented.DoCoMo has created several mobile technologies, including i-modeAr, mobile internet service, which provides e-mail and internet ... Major U. S. Wireless Firms Leading Wireless Carriers ATaamp;T (Cingular Wireless), Verizon Wireless, Sprint- Nextel, T-Mobile, Virgin Mobile, Alltel Major Cell Phone Manufacturers Nokia, Motorola, Sony Ericsson, LG, and Kyocera Major PDA Manufacturers Palm, Blackberry, anbsp;...


Title:An Empirical Examination of the Intent of Firms to Adopt Mobile Commerce as a Marketing Strategy
Author: Esther Swilley
Publisher:ProQuest - 2007
ISBN-13:

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